love this! I feel like we are currently missing an ‘era’ authentic to this age and everything feels like reusing terms like indie sleaze and y2k. Everything is mixed and matched and gets replaced by somethting new so quickly
Same Molly, seeing color combos all over my feeds. Looking forward to your post and so interested to see if you think it's coming from a place of reimagining your wardrobe or as a vehicle to buy more new things.
Love this! Something we've been talking about at work is a mashup of nostalgia and customers not looking to dress head to toe a certain decade as previously seen with Y2K for example and instead cherry pick bits from each era to try and create something new that doesn't fit neatly into a TikTok core.
Thanks! Yes totally, we've seen the adherence (or even interest) in only wearing one aesthetic at at time massively fade into the background this year. It's really cool to see these mashups (altho more difficult to track via data).
I also wonder about the nostalgia trend - the indie sleaze era itself (which, at its peak, was not mainstream and basically died after going mass) heavily leaned on references and trends from previous decades but they weren't so literal in execution even if the look had certain hallmarks e.g. this was not the time for a slickback bun and brown lip gloss.
100% - there are so many layers within a single "trend" like people referencing 2010s twee which heavily references the 1960s, or boho referencing mid-2000s boho which references a lot of outfits/trends from the 1970s.
love this! I feel like we are currently missing an ‘era’ authentic to this age and everything feels like reusing terms like indie sleaze and y2k. Everything is mixed and matched and gets replaced by somethting new so quickly
Same Molly, seeing color combos all over my feeds. Looking forward to your post and so interested to see if you think it's coming from a place of reimagining your wardrobe or as a vehicle to buy more new things.
Love this! Something we've been talking about at work is a mashup of nostalgia and customers not looking to dress head to toe a certain decade as previously seen with Y2K for example and instead cherry pick bits from each era to try and create something new that doesn't fit neatly into a TikTok core.
Thanks! Yes totally, we've seen the adherence (or even interest) in only wearing one aesthetic at at time massively fade into the background this year. It's really cool to see these mashups (altho more difficult to track via data).
I also wonder about the nostalgia trend - the indie sleaze era itself (which, at its peak, was not mainstream and basically died after going mass) heavily leaned on references and trends from previous decades but they weren't so literal in execution even if the look had certain hallmarks e.g. this was not the time for a slickback bun and brown lip gloss.
100% - there are so many layers within a single "trend" like people referencing 2010s twee which heavily references the 1960s, or boho referencing mid-2000s boho which references a lot of outfits/trends from the 1970s.