Style Analytics

Style Analytics

Thoughts on the Phia / Phoebe Gates scandal as someone who worked with the brand

(and promoted it to you)

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Style Analytics
Jul 20, 2026
∙ Paid

This post is going to be paywalled because I get into my personal experiences with both Phia and other fashion tech startup founders. As someone who makes content in this space I am consistently taking meetings with a variety of fashion tech/data startups — and through this experience I have some thoughts and theories on what could have gone wrong within Phia.

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