13 Comments
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Joanna's avatar

Love this article! Was the start of hating skinny jeans already in 2020?? 😮‍💨oops!

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Amy Francombe's avatar

So good

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Style Analytics's avatar

Thanks amy <3

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Lindsay Sword's avatar

Fascinating! Great analysis of the trend cycle! And skinny jeans are definitely on their way “back”!!

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kuuri's avatar

i appreciate this post, but there's no way i'm stuffing my thighs back into skinny jeans even for the shits and giggles

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Mitchi's avatar

It doesn't help that trend cycles are massively sped up with social media and the internet. 10 years ago feels like 30 years ago because we've cycled through so many micro trends in that decade.

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Lauren Z's avatar

This is important journalism

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Carrie Lane's avatar

Haha, perfect encapsulation of the trends cycle! I really hope skinny jeans aren't making a comeback.

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Meg's avatar

Oh god this rings so true! I feel like the older we get the more patently obvious this cycle becomes—not that we become completely immune to it, but you clock the cycle running through its phases! Thanks for sharing

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Molly Barth's avatar

ty for explaining the cringe sincerity cycle so well I think I finally get it 😂

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Zee Kay's avatar

was nodding and giggling throughout this. Loveee <3 (and looking for a city bag)

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Léa Montavon's avatar

Love the graphs!!

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Gio's avatar

Most of fashion/trends today is based on this cycles! The famous 20 year cycle rule!

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